Marketing Your T Shirt Fundraising Site!
Social Media & T Shirt Fundraising
Social media is the best tool to present your fundraising cause to the world. The world – that’s a lot of eyeballs…and pocketbooks! Luckily the world is easily accessible with popular social media platforms like Facebook, Instagram, Twitter, Snapchat, Tik Tok, Periscope – okay, you get the idea, the possibilities for marketing your t shirt fundraising site with social media are numerous
Elements of a Successful Social Media Post
- Captivating image
The first step to a creating social post is an image to capture attention and motivate interest. Create a custom image yourself using an app such as Canva or even easier, use the (free) image FundraiserTees creates for your t shirt fundraising site (we call them webstores) – these images feature models wearing your custom design.
- Supporting Message
Your image needs supporting information – a message tailored to the social media platform of choice and its audience. Write a short, sweet and interesting story to grab attention: the who-what-why-how. Consider explaining how donations will make a difference, give the potential donor a reason to care (tug hard on those heart strings!).
- Call to action
Wrap up your message with a Call to Action, create a sense of urgency to donate now (rather than later). Including a store closing date is the simplest form of Call to Action. Next, make it easy for donors – include a weblink direct to your online fundraising webstore.
Create a memorable #hashtag to include on your posts. Hashtags are a popular way to brand your cause and tie together the different elements of your marketing efforts. The hashtag needs to be relevant and unique to your online t shirt fundraiser. Be sure to do a hashtag search beforehand so you’re not promoting another cause or associated with a negative topic.
Post, Share & Get Seen
Now that you’ve created an engaging post – it’s time to post, promote and share, share, share. You’ve heard the term “gone viral”, right? That’s your goal. How? Encourage your network of friends, family and favorite influencers to help you solicit support and donations from their network of followers.
Many social media algorithms are designed to give preference to posts that receive a lot of traffic: likes, comments, saves and shares. To “beat the system” you’ve got to get people to engage and interact. This will improve your chances of getting your post seen, gain supporters and most importantly get donations!
Here at fundraisertees.store we love t shirts and want you to have a successful online t shirt fundraiser. We offer this advice: when it comes to fundraising, you don’t want to be seen as always asking for money. A good rule of thumb is the 80/20 technique. This means no more than 20% of your posts are requests for donations. To keep your followers from tuning out, keep 80% of your posts interesting, entertaining and educational about your cause.
Short on time? Having a creative block? Have no fear! WE CAN HELP!
What We Do
We make the process so easy to sell shirts for charity causes it really sounds to good to be true. We create your custom online store; the store presents your product and your cause and takes orders and payment. Here is an example.
We then print your shirts and ship them to your customers. Think about it: you do not have to hire a website designer. You do not have to create an online portal to accept paypalcredit card payments. No time is spent on your part collecting the order, guessing quantities of sizes, collecting funds, dispersing the product correctly, etc. etc.
The only thing you have to do is go to your mailbox and get your profit check. To tell you the truth, this is a game changer. If you have ever been put in charge of a t-shirt
order before you know this to be true.
Are you ready to get started?
For those under 35 years of age, we understand: you do not want to talk to a human. That is why we offer an online form to fill out to let us know what you and your
cause is all about. (note: we do not just do fundraisers, we sell tees for any organization and purpose). If you are old school, please contact Mandy, who handles
all things administrative. She will get your questions answered and get you rolling on your free online store. It is truly exciting! See some of our other blog posts about
some of our success stories.
Hit Us Up
Mandy is all things admin + production management + customer service. Need to talk to someone about your order? She’s your girl.